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Mar 13

Celebrating 30 Years of Craft with Macy's Herald Square

To celebrate 30 years of craft, The Sak rolled out our first-ever digital campaign entitled "Bring Your World." We debuted a six-window display at Macy's legendary Herald Square store. Read on for details and more photos.

Celebrating 30 Years of Craft with Macy's Herald Square

To celebrate 30 years of craft, we've partnered with our friends at Macy's Herald Square store to roll out our first-ever digital campaign entitled "Bring Your World."

the sak macys herald square

 Starting February 17th, The Sak debuted a six-window display at Macy's legendary flagship store, located on Herald Square in Manhattan. Along with life-sized imagery and a desert-inspired preview of our 30th Anniversary Limited Edition capsule collection, the windows feature a screen loop of our "Bring Your World" short film directed by Tamar Glezerman. Watch the film teaser, here.

The Sak Macys Window Display

 Inspired by the 'crochet craze' in 1989, each Limited Edition 30th Anniversary style is hand-crocheted by a Balinese female artisan who will sign and number her work. One hundred percent of sales of The Sak's new limited edition collection will directly sponsor the healthcare and education of the female artisans who handcrafted each bag. 

To learn more about The Sak Limited Edition 30 Year collection and our Bring Your World campaign, click here.